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Audience Profile:
Paddlin's audience profile is an ongoing function now with 11 years of data. We utilize key readership groups and advertisers in developing strategic questionnaires geared towards our sustainable Paddle Sports industry. These questionnaires circulate electronically to our lists and subscribers, and the internal lists of our key advertisers and partners. We cross reference these responses with our numerous trade show and conference questionaires and interviews.

When respondent's psychographics are analyzed, the research reveals a discerning, large and in-charge, busy, independent, cause-driven, tech savvy and value conscious consumer. Our readership is mainly comprised of "opinion leaders" for whom social status is unimportant. Ninety one percent say, "I think of myself as a creative person."


These are some statistical results of our findings.

National/International Circulation Database Includes:
- Subscribers
- Organic & Sustainable Producers interested in Paddle & Water Sports
- List Service Monthly Posts
- Partners & Sponsors Opt-In Subscriber Lists


READER RESPONSE (Partners & Sponsors Opt-In Subscriber Lists)

Gender (answering the questionnaires)

43% are men
55% are women
2% unknown

Age
21% are 18-34
61% are 25-54
18% are 55+

Household Income
36% are $50K+
21% are $75K+
10% are $100K+
8% are $150K+

Education and Occupation
72% have graduated college or higher
24% have graduated high school with some college

Marital Status
63% are married
32% have children 

 

READER RESPONSE SAMPLE SURVEY QUESTIONS
Actual Survey Click Here (This is Survey #1 out of 6 in circulation)

Male/Female?

Age?

Annual Household Income?

Education?

Marital Status?

Dependents?

Personal Perception: Which would you classify the geographic location you live? Country or City

Do you have a garden for personal or family use?

Do you have a computer?

Do you use the internet?

Do you have access to high speed internet?

Do you purchase the majority of your produce from a co-op, CSA-local farm, or a grocery store?

What type of organic or green products are you using at this time?

Would you be interested in green materials for future construction?


OUR RESPONSE AFTER THEY FILL OUT THIS SURVEY

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