Paddlin's audience profile is an ongoing function now with 11 years of data. We utilize key readership groups and advertisers in developing strategic questionnaires geared towards our sustainable Paddle Sports industry. These questionnaires circulate electronically to our lists and subscribers, and the internal lists of our key advertisers and partners. We cross reference these responses with our numerous trade show and conference questionaires and interviews.
When respondent's psychographics are analyzed, the research reveals a discerning, large and in-charge, busy, independent, cause-driven, tech savvy and value conscious consumer. Our readership is mainly comprised of "opinion leaders" for whom social status is unimportant. Ninety one percent say, "I think of myself as a creative person."
These are some statistical results of our findings.
National/International Circulation Database Includes:
- Organic & Sustainable Producers interested in Paddle & Water Sports
- List Service Monthly Posts
- Partners & Sponsors Opt-In Subscriber Lists